Rightlook Creative specializes in designing, printing and installing all types of vehicle graphics, from smaller spot graphics to compelling partial vehicle wraps and powerful, eye-catching full vehicle wraps. At Rightlook Creative, we are a marketing agency first and foremost and we use our marketing expertise to create visually appealing and effective wraps and graphics. We work closely with our clients to create vehicle marketing that will convey the right message and generate leads. Contact Rightlook Creative today for more information!
Extending free information like whitepapers and industry guides is a great way to gather valuable customer contact info. In addition, well-written content (as all should be) will impress readers with your knowledge and attract more sales by demonstrating your company as an authority in your industry.
Businesses that provide whitepapers, industry guides, reports, and other free online content on their company websites know that offering free resources to generate leads is a highly effective way to find new business and grow your email list. However, many businesses that advertise free content on their main site are forfeiting extra leads because they don’t offer those same resources on Facebook. We offer a free online marketing guide that customers can find on our website, and also on our Facebook Page.
Drive Content Marketing Leads on Facebook
Application buttons in the Facebook Timeline layout are prominently displayed under your cover image, leaving some prime real estate for a “Free Report” button. iFrame applications let you add custom HTML pages, providing the perfect place to promote your free content on Facebook.
How to Make a Free Report Tab
If you offer free whitepapers, guides, or other content, Facebook is a great way to promote them. Although the days of driving Facebook users to a custom-built welcome tab are over, an iFrame app can easily be employed to promote your free content and drive leads right from your Facebook page. You can see our Facebook “Free Report” tab as an example.
1. Install an iFrame Tab
iFrame applications basically give you a blank page of HTML to build a custom Facebook Tab. We recommend you use the Static HTML app, which features separate fan and non-fan options built in and can easily be installed on any page you have admin access.
Most AdWords and other PPC marketers have learned the importance of segregating keywords into targeted ad groups. Targeted ad groups yield a higher AdWords quality score and allow opportunity for more targeted ad copy to increase CTR. Until recently, Google’s Keyword Tool provided a long list of keywords and it was up to us to group them. Now, Google has gone a step further with Ad Group Ideas, a complement to the Keyword Tool that automatically organizes keywords into targeted ad groups, basically doing one of the hardest parts of a successful AdWords campaign for you!
How to Create Targeted Ad Groups with New Google Ad Group Ideas Tool (Beta)
The new Google Ad Group Ideas tool takes the time and monotony out of compiling, comparing, and reorganizing keywords by automatically delivering keywords according to similar word roots and variants. Take the base keyword, “tuneup,” for example. While you might be an auto shop hoping to capture customers trying to find regular car maintenance, there are also a wide selection of computer programs that share the name, “tuneup”.
Prep Your Business Page for Facebook Timeline: 5 Lessons Learned From Old Spice and Other Big Brands
March 30th – Consider that date doomsday for any Facebook business page that isn’t prepared to convert to Timeline. For those that aren’t familiar, Timeline is a new Facebook page layout that includes a new banner style cover graphic, simplified tab layout, and a new wall display that presents a more graphical representation of post chronology. It clashes with a lot of the ways businesses used to present their business on Facebook, and Facebook reps have announced that every business page will switch to Timeline layout on March 30th whether they’re ready or not.
You can make the switch right now if you want, and luckily a few major brands have already taken the initiative and showcased a few engagement-boosting Timeline strategies that we can all prepare to implement as the day of reckoning grows near.
When it comes to selling a product or service, nothing adds credibility to your business like a completely third party recommendation. It’s the same reason customers turn to friends, family, and even complete strangers for buying advice: so they can cut through the sales pitches, the buying pressure, and the marketing to get an honest opinion from someone who has no incentives to sell. Without that third party credibility your marketing is just talk to the average customer. These days, the internet is known more for marketing trickery than honest propositions, and most customers have been burned before.
That’s where video testimonial production comes in. Having hard video-documented evidence of real people validating your marketing message can have an exponential effect on your business’ credibility, and greatly increase a new customer’s willingness to make a purchase.
When our client needed to boost franchise sales with a new website, they turned to Rightlook Creative. When researching the project, we saw that there were a lot of other franchise websites, but none of them really had the flare or function that we knew we were capable of. In fact, none of the competing franchise sites were very much more than a brochure that someone turned into a webpage.
To set this client apart, we wanted to make something revolutionary. By combining all the latest online marketing techniques, web features, and our keen eye for design, we didn’t just build a website, we build an eye-catching, user-engaging, video-driven conversion machine.
The New Look of Franchise Sales
Web video is the new force driving content online, so we applied the power of video to the new franchise site. We designed the site around four promotional videos that guide viewers through an introduction, interview with the president, customer testimonials, steps to ownership, and finishing with a form they can fill for a free information kit.
Optimized for the Sale
In addition to the creative use of video content, we optimized the site for lead generation which included strong call to action buttons, motivating copy, email signup, and tabbed navigation all in a professional branded skin.
The site ended up being a big hit, driving high quality leads every day after implementation. Since launching the new site, our client has already sold several new franchise licenses at a rate that far surpasses their previous rates of sale.
For websites and landing pages that are build to drive sales, contact us.
We recently completed a new video project for To Go Brands’ new product, Vita Rocks. Vita Rocks are basically a kids multivitamin in Pop Rocks form and kids go nuts when their daily dose of vitamins start to pop and fizz in their mouths.
Start to Finish Video Production Services
To alert kids and mom’s everywhere that there was a new, fun way to eat your vitamins, To Go Brands hired Rightlook Creative to create and original TV spot from start to finish. We can create unique video content from start to finish, with in-house services including initial concept, script writing, storyboard, actor selection, shooting and directing, and editing, production, and formatting. See the finished product in all it’s vitamin enriching, tongue-tickling glory below:
Vita Rocks TV Spot:
This particular ad is set to run on select stations in the Arizona area, but the video content will also be used to promote Vita Rocks on the web. We can’t emphasize the power of video content for reaching customers. Whether it’s a complete formatted TV spot, or just a short web promotion for your homepage, you can turn to Rightlook Creative for professional, original video content that sends the right message to your customers.
To learn more about our complete video production services, contact us.
On a department store shelf a 1/4 mile long stocked with redundant products of varying brands and qualities, the product that wins is usually the one that’s wrapped in the most eye-catching package. One of the times branding is most important is when it differentiates your product’s packaging from a competitor. When the time comes to wrap up your product, you can turn to Rightlook Creative for professional design and branding that will set you apart form the rest.
It’s All About the Box
When shopping for a new product, customers want to know exactly what they’re getting. In the produce section of the grocery store we see shoppers touching, inspecting, and smelling each item to ensure quality before a purchase, but when a product is sold in a box, the customer loses most of the sensory inspection techniques they normally use to gain confidence in a purchase. When products are covered by cardboard or plastic, all a customer has to go on at that point is the information they can get from look and feel of the product’s packaging.
New Tint Brand Window Film
When a national window tinting brand decided to launch their own brand of automotive window film, they turned to Rightlook Creative to come up with some packaging that really packed a punch. It had to look professional, it had to match their branding, and it had to communicate that this was top-of-the-line stuff.
We happily accepted the challenge, and designed a tasteful blend of eye-catching images and clean layout that says “this box contains the world’s finest automotive window film.” Check out how it came out:
We started with a concept proposal:
Every great product should be complemented with great packaging. Especially with a product like window film, you’re pretty much selling a package. If you want your customers to know they’re buying the right stuff, you need to have custom branded packaging that sells your product the moment they pick up the box.
For custom branded packaging that you can be proud to carry your product, contact Rightlook Creative.
Google Panda and Local SEO: Why Your Locally-Optimized Inside Pages May Be Like Bringing a Knife to a Gunfight
You’ve probably heard about the new Google Panda algorithm update, and you’ve probably noticed Google’s stylish (some might say) new getup as well. Panda has made some big changes in the way we do SEO, and one major aspect of Google search that has been affected is Google Places and local search. Though many local search listings used to be battled out via dedicated inside pages, this strategy may be a waste of time for many small local businesses today.
Thanks to a recent study done by Google, we now have some hard statistics relating to mobile users – telling everything from what percent of mobile users use their smartphones to find retailers (54%) to what percent use their smartphones while in the bathroom (39%). One stat we found particularly interesting is that 48% of smartphone owners use their devices to watch videos.
Mobile Video Marketing is the Wave of the Future
If there’s one thing this stat tells us, it’s that video production, and web video marketing in particular, is more important than ever before.
If your business isn’t producing powerful promotional videos that can be posted and viewed online, you’re missing out on a massive audience – both those sitting in front of their laptops, and now 48% of anyone using a smartphone!