Most AdWords and other PPC marketers have learned the importance of segregating keywords into targeted ad groups. Targeted ad groups yield a higher AdWords quality score and allow opportunity for more targeted ad copy to increase CTR. Until recently, Google’s Keyword Tool provided a long list of keywords and it was up to us to group them. Now, Google has gone a step further with Ad Group Ideas, a complement to the Keyword Tool that automatically organizes keywords into targeted ad groups, basically doing one of the hardest parts of a successful AdWords campaign for you!
(Meet the new Ad group ideas tool beta)
How to Create Targeted Ad Groups with New Google Ad Group Ideas Tool (Beta)
The new Google Ad Group Ideas tool takes the time and monotony out of compiling, comparing, and reorganizing keywords by automatically delivering keywords according to similar word roots and variants. Take the base keyword, “tuneup,” for example. While you might be an auto shop hoping to capture customers trying to find regular car maintenance, there are also a wide selection of computer programs that share the name, “tuneup”. Read More
March 30th – Consider that date doomsday for any Facebook business page that isn’t prepared to convert to Timeline. For those that aren’t familiar, Timeline is a new Facebook page layout that includes a new banner style cover graphic, simplified tab layout, and a new wall display that presents a more graphical representation of post chronology. It clashes with a lot of the ways businesses used to present their business on Facebook, and Facebook reps have announced that every business page will switch to Timeline layout on March 30th whether they’re ready or not.
You can make the switch right now if you want, and luckily a few major brands have already taken the initiative and showcased a few engagement-boosting Timeline strategies that we can all prepare to implement as the day of reckoning grows near. Read More
When it comes to selling a product or service, nothing adds credibility to your business like a completely third party recommendation. It’s the same reason customers turn to friends, family, and even complete strangers for buying advice: so they can cut through the sales pitches, the buying pressure, and the marketing to get an honest opinion from someone who has no incentives to sell. Without that third party credibility your marketing is just talk to the average customer. These days, the internet is known more for marketing trickery than honest propositions, and most customers have been burned before.
That’s where video testimonial production comes in. Having hard video-documented evidence of real people validating your marketing message can have an exponential effect on your business’ credibility, and greatly increase a new customer’s willingness to make a purchase. Read More
When our client needed to boost franchise sales with a new website, they turned to Rightlook Creative. When researching the project, we saw that there were a lot of other franchise websites, but none of them really had the flare or function that we knew we were capable of. In fact, none of the competing franchise sites were very much more than a brochure that someone turned into a webpage.
To set this client apart, we wanted to make something revolutionary. By combining all the latest online marketing techniques, web features, and our keen eye for design, we didn’t just build a website, we build an eye-catching, user-engaging, video-driven conversion machine.
The New Look of Franchise Sales
Video-Driven Conversion
Web video is the new force driving content online, so we applied the power of video to the new franchise site. We designed the site around four promotional videos that guide viewers through an introduction, interview with the president, customer testimonials, steps to ownership, and finishing with a form they can fill for a free information kit.
Optimized for the Sale
In addition to the creative use of video content, we optimized the site for lead generation which included strong call to action buttons, motivating copy, email signup, and tabbed navigation all in a professional branded skin.
More Features = More Sales
The site ended up being a big hit, driving high quality leads every day after implementation. Since launching the new site, our client has already sold several new franchise licenses at a rate that far surpasses their previous rates of sale.
For websites and landing pages that are build to drive sales, contact us.
We recently completed a new video project for To Go Brands’ new product, Vita Rocks. Vita Rocks are basically a kids multivitamin in Pop Rocks form and kids go nuts when their daily dose of vitamins start to pop and fizz in their mouths.
Start to Finish Video Production Services
To alert kids and mom’s everywhere that there was a new, fun way to eat your vitamins, To Go Brands hired Rightlook Creative to create and original TV spot from start to finish. We can create unique video content from start to finish, with in-house services including initial concept, script writing, storyboard, actor selection, shooting and directing, and editing, production, and formatting. See the finished product in all it’s vitamin enriching, tongue-tickling glory below:
Vita Rocks TV Spot:
This particular ad is set to run on select stations in the Arizona area, but the video content will also be used to promote Vita Rocks on the web. We can’t emphasize the power of video content for reaching customers. Whether it’s a complete formatted TV spot, or just a short web promotion for your homepage, you can turn to Rightlook Creative for professional, original video content that sends the right message to your customers.
To learn more about our complete video production services, contact us.
On a department store shelf a 1/4 mile long stocked with redundant products of varying brands and qualities, the product that wins is usually the one that’s wrapped in the most eye-catching package. One of the times branding is most important is when it differentiates your product’s packaging from a competitor. When the time comes to wrap up your product, you can turn to Rightlook Creative for professional design and branding that will set you apart form the rest.
It’s All About the Box
When shopping for a new product, customers want to know exactly what they’re getting. In the produce section of the grocery store we see shoppers touching, inspecting, and smelling each item to ensure quality before a purchase, but when a product is sold in a box, the customer loses most of the sensory inspection techniques they normally use to gain confidence in a purchase. When products are covered by cardboard or plastic, all a customer has to go on at that point is the information they can get from look and feel of the product’s packaging.
New Tint Brand Window Film
When a national window tinting brand decided to launch their own brand of automotive window film, they turned to Rightlook Creative to come up with some packaging that really packed a punch. It had to look professional, it had to match their branding, and it had to communicate that this was top-of-the-line stuff.
We happily accepted the challenge, and designed a tasteful blend of eye-catching images and clean layout that says “this box contains the world’s finest automotive window film.” Check out how it came out:
We started with a concept proposal:
Then the layout of the flattened print:
And voilà!
Every great product should be complemented with great packaging. Especially with a product like window film, you’re pretty much selling a package. If you want your customers to know they’re buying the right stuff, you need to have custom branded packaging that sells your product the moment they pick up the box.
You’ve probably heard about the new Google Panda algorithm update, and you’ve probably noticed Google’s stylish (some might say) new getup as well. Panda has made some big changes in the way we do SEO, and one major aspect of Google search that has been affected is Google Places and local search. Though many local search listings used to be battled out via dedicated inside pages, this strategy may be a waste of time for many small local businesses today. Read More
Thanks to a recent study done by Google, we now have some hard statistics relating to mobile users – telling everything from what percent of mobile users use their smartphones to find retailers (54%) to what percent use their smartphones while in the bathroom (39%). One stat we found particularly interesting is that 48% of smartphone owners use their devices to watch videos.
Mobile Video Marketing is the Wave of the Future
If there’s one thing this stat tells us, it’s that video production, and web video marketing in particular, is more important than ever before.
If your business isn’t producing powerful promotional videos that can be posted and viewed online, you’re missing out on a massive audience – both those sitting in front of their laptops, and now 48% of anyone using a smartphone! Read More
We’re big fans of video content, which is why we were very excited to work with national window tinting franchise, Tint World, to create 12 promotional videos that highlight Tint World’s major selection of products and services. Check them out here, and learn about the process and challenges we went through to get it done.
Web Video production – Tint World Products and Services:
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The Task
Tint World offers far more automotive services than just window tinting, so we got to work producing 12 different videos that could be used for sales aids, on landing pages, social media, and to draw search engine traffic.
The Challenge
Video content is huge on the web these days, but you have to do it right. It was especially important that each of the 12 videos maintained the nationally-recognized Tint World brand, while differentiating each service.
The Results
Our video production team jumped into action – scripting, shooting, and editing all twelve videos in the time-frame Tint World needed. Each video maintains the theme and feel of the Tint World brand, and highlights the value of the individual service. Soon we will be uploading and positioning these videos on the Tint World site so potential customers can find engaging video content for any one of Tint World’s 12 major services.
In a recent blog post, Google has announced some major changes to their algorithm that has affected nearly 12% of Google search results. The new changes are designed to weed out low-quality sites and reward informative, original content.
That’s all well and good, but many are wondering “what does this mean for my website?” Maybe you’ve already seen drops (or improvements) in search results. The bottom line is that these changes redefine how some people go about ranking in Google search. See the following tips to make sure your site is helped instead of hurt by the recent algorithm change.
Create Quality Content
Content is King – this has been Google’s religion from the get go. Google has always written their algorithm to reward quality content and punish cheaters, and this algorithm change marks another assault on the sites that attempt to manipulate search results instead of creating anything of value.
Now more than ever, you should be focusing your efforts on producing original, quality content for users instead of dreaming up ways to trick the search results. Try coming up with resource pages, or how-to articles relative to your business. Ask yourself “what do I know or have learned from my business that others would find value in?” Get creative with it, and then create pages with appropriate keywords so users can find it.
Share Your Content
The algorithm change makes it harder to get good results without good backlinks, so it is pivotal that you get your quality content into the hands of reputable web pages that will link back to your site and improve your page rank. Press releases announcing the availability of your awesome new content is a good strategy, as well as engaging in relevant web-discussions and posting your content on social media platforms.
Google knows you have quality content when it can see that other people approve of it, so put in the effort creating quality content, and then make it available anywhere you think someone might find it and post a valued link back to your site.
Be Wary of “Content Farms”
Content farms are a major reason for this algorithm change in the first place, so they aren’t exactly your best bet for improving search results anymore. Article dumps like ezinearticles.com are built to exploit keyword results by posting high quantity articles instead of quality content.
Many of these sites are free, so you stand little to lose by posting there, but be conscious that they are quantity-driven, and your efforts will be better spent pursuing reputable sites relative to your industry rather than so called “content farms.”
Stick to these guidelines and you should be able to survive the latest, and future algorithm changes.
Need some help with all this? Give us a call for help with Search Engine Optimization, Web Design, and Copywriting to boost your Google rankings, and create that ever-important quality content.
