Rightlook.com

Client: Rightlook.com

The sister company of Rightlook Creative, Rightlook.com is a comprehensive resource for the auto detailing and reconditioning professional. Rightlook.com has helped hundreds of individuals start or improve their automotive businesses by providing expert automotive training, high quality equipment and supplies, and offering the tools necessary to market a new auto detailing business.

The Challenge:

With significant competition in the auto detailing industry, the main challenge was setting Rightlook.com apart from the rest. Rightlook Creative was charged with developing a comprehensive marketing campaign that could clearly outline Rightlook’s offerings and do so in a way that established Rightlook as the premier automotive reconditioning authority.

The Solution:

To capture the full scope of Rightlook.com’s services, Rightlook Creative built a comprehensive marketing campaign that involved a wide variety of online and offline marketing that would highlight each service while maintaining the well-known Rightlook.com brand.

To set Rightlook.com apart, Rightlook Creative provided branded promotional materials and leveraged the industry knowledge of Rightlook employees to build a library of compelling and informative online content that would establish Rightlook.com as the top authority in the auto reconditioning industry.

In addition to print and static web content, we produced a large selection of video content which included customer testimonials, product overviews, and instructional videos. This video content was then leveraged via social media and email campaigns to engage customers and dominate the web’s selection of auto reconditioning video content.

The result was a professionally branded selection of online and offline marketing content that let customers understand the value of each service, and immediately recognize Rightlook.com as an expert in the industry.