It’s not déjà vu.
Have you ever visited a website and then suddenly seen their ads all over the web?
Though it may seem like they have an endless marketing budget, it’s more likely they are using retargeting – an extremely powerful form of online marketing that few businesses, and even fewer customers are familiar with.
Retargeting is a form of online advertising that tracks people who come to your site and uses website networks to deliver ads to previous visitors. Once you get unique visitors, there’s no better way to bring them back to your website than though the specialized targeting provided by retargeting.