Lexus of San Diego
The Lexus dealership of San Diego is the premier dealer of new and used Lexus luxury vehicles in Southern California. To boost revenue, they decided to add an independent vehicle detailing service so customers could keep their luxury vehicle looking as clean as when they bought them.
With a new service being added to an existing business, our challenge was to build awareness of a new auto detailing service at a location people associate solely as a dealership.
With Lexus, our goal was to communicate the completeness of an independently functioning detail business while retaining the high-class reputation of the dealership.
& Print Materials
To let people know their local Lexus dealership was also their spot for detailing, we tailored an awareness campaign, which included vehicle wraps, flyers, brochures, and other mail-ables to spread the good news.
To avoid confusion, we made sure to give the detailing service its own brand flavor, and then provided banners, signage, and mirror hangars to let customers know this is a complete, professional service.