A Taste of New York Pizzeria
Serving up authentic gourmet pies and Italian fare inspired by what you’d find in the Big Apple, A Taste of New York is a pizzeria that brings exactly that to Southern California.
The owner of A Taste of New York came to us with a brand new business. He had the experience and dough-slinging finesse to bring authentic New York pizza to a West Coast setting, but his marketing was lacking in flavor. With just a black and white menu to go off, our challenge was to build an identity that would show Southern Californians what New York style pizza is all about.
& Print Materials
Starting more or less from scratch, we cooked up a complete branding package that included a new custom logo, color scheme, and a wide selection of branded marketing materials.
We worked with the owner to develop a logo that showcased the New York attitude he was looking for, and used it to create branded menus, apparel, magnets, signage, and business cards with a color scheme and design that reflected the taste and character of a New York pizza joint.
Now, A Taste of New York can promote their new business with a unique brand and a design that leaves a lasting impression and shows they put as much effort into their marketing as they do with their specialty pies.